Shopping in Ascona: what to find where?

Ascona is not only one of the most beautiful villages in Switzerland, it is also worth visiting Ascona for a shopping trip. Especially the beautiful old town with its many small streets invites you to stroll and store. But also outside the old town there are many shopping opportunities.

Shopping in Ascona: Via Borgo and Old Town

The old town and the lake promenade are very picturesque and invite you for a stress-free walk. This is definitely the best way to explore Ascona.

In addition, you will always come across many small boutiques and specialty stores as well as cozy bars and restaurants.

Especially the car-free Via Borgo, which leads to the lake, is perfect as an entry point for a little shopping in Ascona.

From Via Borgo you can easily reach the many cross streets of the old Borgo (old town), just let yourself drift, the paths are short and on foot the whole old town is crossed in a short time.

Walking through the historic part of the city, located right on the lake, you will soon discover a small but charming maze of cobbled streets and beautiful courtyards. The best part is that this picturesque zone is almost completely car-free. Only in the morning before 11 a.m. are delivery and service vehicles allowed to circulate in the old town and in Piazza Giuseppe Motta.

However, shopping in Ascona is not only possible in the old town, you also have many exciting shopping opportunities outside.

In this article you will learn what you can store where in Ascona.

Shopping in Ascona is not so exciting on Sunday, depending on the season, many stores remain closed on this day. However, if you are looking for essential groceries and other odds and ends on a holiday, your best bet is to go to one of the gas station stores on Via Locarno, this road connects Losone with Ascona.

Shopping in Ascona: The market of Ascona

In Piazza Motta in Ascona, an all-day market is held every Tuesday from April to October. At this place products of local handicraft as well as gastronomic products are offered. The offer is diverse and leaves nothing to be desired.

In addition, during the summer months of July and August, an evening market is organized several times in Piazza Motta.

More info and exact date can be found here.

Shopping in Ascona: jewelers and watch stores

• Gioielleria Gerber Ascona: large selection of watches and jewelry on Via Borgo
  
• Tettamanti Ascona: large selection of watches and jewelry in Piazza Motta
  
• Charly Zenger Ascona: large selection of watches and jewelry on Via Borgo
  
• Herschmann Ascona: high end watch store in Piazza Motta

Shopping in Ascona: local specialties

• Genuinity Ascona: store specialized in local products with a wide range of food, wines, beers, spirits and many other products produced in Ticino.
  
• Bottega del Vino Ascona: wine store on Via Borgo
  
• Sapori del Sud Ascona: organic, natural and sustainably produced Mediterranean food products.
  
• Casa del Gusto Ascona: wide range of fine delicacies and selected tableware
  
• Negozio Alla Fattoria Ascona: selection of local products and specialized poultry butchery. Just outside near Manor Ascona Delta.

Shopping in Ascona: bakeries and pastry stores

• Pinotti Panetteria Pasticceria Ascona: bread, panettoni, amaretti and much more at 2 locations.
  
• Panetteria Naretto Ascona: small but nice, near the former airport of Ascona
  
• Marnin Pasticceria Ascona: in the region very famous pastry shop directly in PiazzaMotta with excellent panettoni and amaretti.
  
• Al Porto Ascona: bakery and pastry shop very well known in the region with many locations in Ascona, Locarno (with café), Bellinzona (with café) and Lugano (with café).

Shopping in Ascona: supermarkets and groceries

• Migros Ascona: very centrally located and easy to reach on foot
  
• Coop supermarket Ascona: very centrally located and easy to reach on foot
  
• Migrolino Ascona: Service station store with longer opening hours
  
• Manor Food Ascona-Delta: a little bit outside but very nice selection of high quality food products

Shopping in Ascona: various specialized stores

• König Ascona SA: Multimedia dealer specialized in service with large showroom. Swisscom and Sunrise partners.
  
• Manor Ascona-Delta: large department store with household items, fashion and multimedia departments.
  
• Chiandussi Bike Ascona: large bike store with sale, repair and rental.

Ascona has always attached great importance to aesthetics and “dolce vita”, which is also reflected in the wide and elegant shopping offer.

It is impossible to visit Ascona without being seduced by the shopping opportunities for every taste and every budget. From the markets to the boutiques, there is something for everyone.